Top

Craftemo - a design agency for scaling startups

TECH & LIFESTYLE BRANDING AGENCY

Branding-partner.

for startups & enterprise

17Seven® is a tech and lifestyle branding agency developing memorable visual brand identity design for growing startups and established brands that wins customers trust and investors funding.

waves design element - 17seven studio

Don't Memorise

EDTECH STARTUP

Visual identity & website design for an edtech startup. They came to us with their lonely logo, we sent them back with the family — See Casestudy

STATIONARY DESIGN

Business card design for edtech startup dent memorise
Tshirt branding & design for Dont Memorise b2b edtech startup by 17Seven
Logo design for Dont Memorise b2b edtech startup
Poster design for Dont Memorise b2b edtech startup by 17Seven
Graphical pattern branding & visual identity design for an edtech startup
Typography styleguide design for Dont Memorise b2b edtech startup by 17Seven
Poster design for Dont Memorise b2b edtech startup by 17Seven
Visual Identity design for Dont Memorise b2b edtech startup by 17Seven
Typography styleguide design for Dont Memorise b2b edtech startup by 17Seven
Billboard design for Dont Memorise b2b edtech startup by 17Seven
Website design for Dont Memorise b2b edtech startup by 17Seven
Tote bag design for Dont Memorise b2b edtech startup by 17Seven
Poster design for Dont Memorise b2b edtech startup by 17Seven
Mobile website design for Dont Memorise b2b edtech startup by 17Seven
billboard design for edtech startup

BRANDS WHO CHOSE TO STAND-OUT

a visual identity design for tech & lifestyle brands like ebikego, elan, dontmemorise, vinesia, axisbank, revenueheroa visual identity design for tech & lifestyle brands like ebikego, elan, dontmemorise, vinesia, axisbank, revenuehero
arrow design element - 17seven studio

B2B visual branding agency for startups & established brands

17Seven® helps you win more customers & funding with exceptional branding design.

Visual Identity

Our core offering includes your brand logo, typography, color palette, and all the other design elements you need to communicate your brand visual personality. Identity guidelines makes it clear how to implement and scale your new look, right down to the pixel.

Brand Care

A brand rollout is as exciting as it is time-consuming. Brand Care's got you. This add-on service puts everything into action, ensuring all your visual touchpoints are on-brand and beautiful — but, most importantly, start building traction and trust.

arrow design element - 17seven studio

Get the attention of customers & investors from the start

Brand visual identity design early on means —

Stand-out from crowd

Look irresistible

Earn customers trust

Look 10x more mature

Win VC funding

Build high ROI

Futuroot

B2B TECH

Visual Identity & website design for a B2B process automation company. They came to us with their lonely logo, we sent them back with the family — See Casestudy

Banner design for futuroot b2b startup by 17Seven
futuroot logo
Poster design for b2b startup futuroot by 17seven
Business card design for futuroot b2b startup by 17Seven
Graphic design for futuroot b2b startup by 17Seven
Typography design for futuroot b2b startup by 17Seven
Pitch Slide Deck design for futuroot b2b startup by 17Seven
Color palette design for futuroot b2b startup by 17Seven
Poster design for futuroot b2b startup by 17Seven
website design for b2b saas tech futuroot startup
visual identity design for b2b tech startup saas
Mobile website design for futuroot b2b startup by 17Seven
Website design for futuroot b2b startup by 17Seven
visual identity design for b2btech saas
Visual identity design for futuroot b2b startup by 17Seven
Amazing Website Design by 17Seven
Amazing Website Design by 17Seven
Amazing Website Design by 17Seven
Amazing Website Design by 17Seven

Expressive Brand

Visual Identity Design.

visual identity design for b2b tech saas

Package.

Your visual identity design done within 6 weeks from "meh" to "hell-yeah"

What you get?

We craft two visual identity proposals. You choose which one fits you better. Then we polish it and deliver the rest of the identity assets.

WHAT YOU GET AS DELIVERABLES

1. We design two visual directions to choose from

Using your existing logo

— You already have a logo

Color Palette

— 2x Proposal

Typography

— 2x Proposal

2. Then we create rest of the visual assets

Photography Styles

— Figma

Brand Pattern

— Figma

Social Media Assets

— 3 posts styles

Social Media Covers

— LI, FB, X

Newsletter design

— Figma, PDF

Pitch deck / Presentation design

— Figma, PDF

Figma Ui design system

— Figma, PDF

Stationary designs

— Figma, PDF

Brand Application Mockups

— Figma, PDF

Brand Identity Guidelines

— Figma, PDF

Identity package

Plans & Pricing.

Starter

$7k.

Duration — 2 weeks

"Wow, the new brand & web design is gorgeous"

Emmanuel Bueb, CEO

WHAT IT INCLUDES

Your existing logo

Plus we'll design usage applications

1 hour strategy workshop

Aligning on our north star

Brand color palette

That evokes right emotions

Typography + Pairs

That communicates your personality

Photography Style

Upto 2 categories (& 4 in Signature plan)

Brand in use

Concept to real world usage mockups

Social media profile & covers

For LinkedIn, Instagram, Fb and X

Basic Guideline

Limited one pager identity guideline

Signature

$15k.

Duration — 6 weeks

"We are in absolute love with our new branding"

Bhavya Gohil, CEO

WHAT IT INCLUDES

Everything from Starter plan, plus

Additionally you get

Pitch deck template

Upto 10 slides made in Figma

Figma UI design system

Without testing the usage

Welcome Newsletter design

A design template to use

Stationary design

Business cards, letter-head, envelope

Social media post templates

Upto 4 made in Figma

Complete identity guidelines

Showing comprehensive usage of identity

visual identity design for b2b tech saas

Package.

Your visual identity design done within 4 weeks from "meh" to "hell-yeah"

What you get?

We craft two visual identity proposals. You choose which one fits you better. Then we polish it and deliver the rest of the identity assets.

WHAT YOU GET AS DELIVERABLES

1. We design two visual directions to choose from

Logo system

— You already have a logo

Full Color Palette

— Color scheme with examples

Typography + Pairs

— Brand Font + Pairings

Photography Styles

— Brand your social presence

Real world mockups

— Multiple examples & visuals

Complete brand guidelines

— How to use your brand

Social Covers & Avatars

— Brand your social presence

Package

Example.

Repurpuz

FINTECH

Visual identity design for a fintech startup.

Branding & Visual identity design for Repurpuz b2b fintech startup by 17Seven
branding design for Repurpuz b2b fintech startup by 17Seven
Logo construction design for Repurpuz b2b fintech startup by 17Seven
Branding & Visual identity design for Repurpuz b2b fintech startup by 17Seven
Branding design for Repurpuz b2b fintech startup by 17Seven
Color styleguide design for Repurpuz b2b fintech startup by 17Seven
Branding & Visual identity design for Repurpuz b2b fintech startup by 17Seven
Branding styleguide design for b2b tech saas
Repurpuz branding billboard
Mobile website design for Repurpuz b2b fintech startup by 17Seven
Social media posts design for Repurpuz b2b fintech startup by 17Seven
Social Media design for Repurpuz b2b fintech startup by 17Seven
arrow design element - 17seven studio

do we do it.

Perfect partner for early-stage organisations.

How the process works.

01.

Kick-off Discovery

1-2 days

Before we begin, we need to learn about you. We gather information about your aspirations for your brand, target audience, competitors and set clear goals for your identity.

We establish your north star. Feel free to ask all the questions you need.

02.

Research and Plan

2-3 days

Our project kick's off. Our goal is to define and achieve your north star. The single most important thing to get right in your brand personality.

We research and plan the execution to get onto the journey of your identity design.

03.

Design and Iterate

7 days

We're now laser focused on building the visual identity that achieves your north star. You get weekly design deliverables from us.

End of the week, you get a chance to review and gather your feedback for us.

04.

Package Handover

1-2 days

In four to six weeks, you'll be set up with all of the design assets you need. Your Signature package includes detailed usage identity guidelines to start using & implementing quickly.

One less thing to worry about in your business and that's your visual identity design.

05.

Launch & Support

-

It's go time! We're here to answer questions and celebrate with you. If you need help with roll out, our Brand Care service can take it off your plate so you can stress less about the launch and focus on your business.

arrow design element - 17seven studio

Praise from our global clients

Let’s hear it from our clients, what they have to say!

They completely understood our vision and what our brand was trying to do. They put their heart and souls into the design they executed along with the personal touch. We have a premium product and they’ve given our visual identity & website a deserving design.

Bhavya Gohil

Co-founder SquareOff — A smartest AI chessboard in the world

I liked the innovative methodology they came up with while working on Axis Bank's Digital Brand UI Styleguide project. Their approach to problem-solving & innovation makes 17Seven a great design agency. I would always recommend them for visual identity design project.

Ashutosh Gupta

Product Design Lead at Axis Bank

I've worked with 17Seven at least a dozen time and they've always come through for me. There design work is excellent and they always goes the extra mile to get things just perfect. I highly recommend Vimal and his team for any visual identity design/web work you need done.

Brad Walker

CEO of StretchCoach, USA

The most impressive thing for me is their transparency and ease of collaboration. The end result was amazing and I can’t recommend team 17Seven highly enough in their delivery of high-quality visual branding & website.

Sameer Joshi

Founder of Elwybbr

Team 17Seven - Thanks again for such an amazing work on our Pingometer brand visual identity & UI/UX project. Your dedication & the involvement in the process was commendable & very engaging. We couldn't have done it without you.

Trenton Scott

Founder of Pingometer,  SaaS Tool

17Seven offers high-quality and cutting-edge design services. Our beta users said their designs were much better than the competitors. They only implement the most modern designs and styles. We love working with them.

Nishant Patel

Founder & CTO of Built.io

Frequently Asked Questions

Hopes & Fears.

We've covered most of the common questions below.
If you have more, book a 30 min call with us

We need a logo too. What does a brand logo design cost?

Craftemo Arrow

We'll help you design a logo for your brand and propose two logo design concepts to choose from within our visual identity design engagement at an additional cost of USD 2500.

Mention this requirement while you are reaching out to us.

Why should I invest in brand identity design?

Craftemo Arrow

You brand visual identity helps you win the trust of the customers & investors. It's your business's unique face to the world. A strong visual identity sets you apart, helps people remember you, and builds trust. Think of it as your company's visual handshake – making that positive first impression and leaving a lasting mark. Whether it's your logo, colors, or design elements, they all work together to tell your story and connect with your audience.

So, investing in visual identity design isn't just about aesthetics; it's an investment in building a recognizable, relatable, and memorable brand that stands out in the crowd.

Is it possible within 2 & 6 weeks?

Craftemo Arrow

Yes. From our years of experience we have refined our process with the best practices to solve wide variety of design problems. Not only that, but we actually focus on bringing value on the table. In other words, we have a strict BS-free process aimed at results.

This, including our design team expertise, is what makes creating your high-quality identity design for your brand.

How many revisions do I get?

Craftemo Arrow

There is no fixed number for design revisions. There's only weekly schedule, described in process above. This means that we will do as many revisions as you'd like us to do but within the given timeframe and schedule.

With that said, we respect your expertise and your vision and we expect the same in return. We’ve been doing this for quite some time and reflect our expertise in the design solutions we offer. Make sure that the revisions are actually valuable and needed.

What if I don't like any of the proposed logo designs?

Craftemo Arrow

If such a rare case happens, we extend the timeframe by 2 days and we provide you two more logo options to choose from, without any additional cost.

If you would still like to see more logo options after that, we will provide you that with an additional cost of $1000 for the set of 2 options thereafter.

What do I need to prepare in order to start?

Craftemo Arrow

First, we begin by asking you to fill out our brand questionnaire form. The main thing we get from your responses is about your own perception of your future brand. This will give us a direction of design thinking and research.

There are some additional questions in the form that are not directly related to the visual identity but their answers will give us the whole picture about the plans for your brand—what problem do you solve and who is your customer (target audience).

Second, we will need a list of identities you like and ones you don't like—and why. A list of your direct competitors will make it easier for both you and us to get on the same page faster. If you have a pitch deck already created, don't hesitate to share it with us.

To understand in detail what your company does, who is your competition, what is your competitive advantage, and what you want to achieve next is the key for us to create an identity that will unlock and achieve your success.

Last but not least, the more information you provide, the better end results we will achieve.

What is my involvement during this 2 or 6 weeks?

Craftemo Arrow

The 2 or 6-weeks visual identity design process is designed in a super optimal way to make it possible to deliver high-quality visual identity. A huge part of that process is the collaboration with you - the stakeholder. This means that during the 2 or 6-weeks design sprint you must be available to review our proposals, discuss it with us and your team, and give us feedback within the stated timeframes. We will make this process as easy as possible for you.

What is the payment process?

Craftemo Arrow

The payment is 100% upfront. As soon as you make the payment from our pricing section above, you project get scheduled with us to be started one week later.

In the meanwhile, you receive a visual identity questionnaire to fill in. This information works as a foundation for us to plan your project.

Is there a contract in place?

Craftemo Arrow

Yes, we do. We have drafted a contract that protects both parties. The contract states all the 17Seven's visual identity package component, such as the timeframe and deliverables list.

We will send you the contract for your review and if all is clear you have to provide your details for the contract. Once all details are filled in the contract we both sign it, and we are ready to start work on your identity.

What should I do after my visual identity is completed?

Craftemo Arrow

Start using it to unleash the success of your startup! No, seriously - it depends on your company and goals.

Most likely, there are a few practical steps you can make:

1. You can start using your identity to set the tone of your design language in all your marketing operations.

2. You'd want to update your social media profiles with the new logo, color palette, image style, avatars and cover photos.

3. You can start updating your 10 Slides Pitch Deck Template from the graphic editor tool (Figma) to your choice of presentation software (Microsoft Powerpoint, Apple Keynote, or Google Slides). Note that if you feel comfortable with Figma you can keep your deck in it and export it directly as PDF.

3. We send the business cards in a print-ready format, and all you have to do is to go to your print house of choice and select the paper that suits you best. The print house will take care of the rest.

4. Make sure you maintain a consistent brand presence throughout all channels and places your identity is used.

And if you need ongoing design support, read the "I need a long-term design partner" section below.

We need a website, can you help?

Craftemo Arrow

Yes, we can, and you will be happy with the results. However, this is not a part of the Visual Identity Design package, so you have to send us an additional quote request at hello@17seven.co.

Of course, we have nice perks and discounts for our partners who have taken our Branding services.

We need a long term design partner?

Craftemo Arrow

Our visual identity design service is an engagement to set the foundation for a future partnership between you and us.

What better way to know your future partner and most importantly the value they bring you in the span of 4 or 6 weeks of visual identity design engagement.

Once you are ready to take your brand to the next level, drop us an email, and together we’ll take your company one more step ahead of your competitors.