TECH & LIFESTYLE BRANDING AGENCY
Branding-partner.
for startups & enterprise
17Seven® is a tech and lifestyle branding agency developing memorable visual brand identity design for growing startups and established brands that wins customers trust and investors funding.
Don't Memorise
EDTECH STARTUP
Visual identity & website design for an edtech startup. They came to us with their lonely logo, we sent them back with the family — See Casestudy
STATIONARY DESIGN
B2B visual branding agency for startups & established brands
17Seven® helps you win more customers & funding with exceptional branding design.
Visual Identity
Our core offering includes your brand logo, typography, color palette, and all the other design elements you need to communicate your brand visual personality. Identity guidelines makes it clear how to implement and scale your new look, right down to the pixel.
Brand Care
A brand rollout is as exciting as it is time-consuming. Brand Care's got you. This add-on service puts everything into action, ensuring all your visual touchpoints are on-brand and beautiful — but, most importantly, start building traction and trust.
Get the attention of customers & investors from the start
Brand visual identity design early on means —
Stand-out from crowd
Look irresistible
Earn customers trust
Look 10x more mature
Win VC funding
Build high ROI
Futuroot
B2B TECH
Visual Identity & website design for a B2B process automation company. They came to us with their lonely logo, we sent them back with the family — See Casestudy
Expressive Brand
Visual Identity Design.
Package.
Your visual identity design done within 6 weeks from "meh" to "hell-yeah"
What you get?
We craft two visual identity proposals. You choose which one fits you better. Then we polish it and deliver the rest of the identity assets.
WHAT YOU GET AS DELIVERABLES
Using your existing logo
— You already have a logo
Color Palette
— 2x Proposal
Typography
— 2x Proposal
Photography Styles
— Figma
Brand Pattern
— Figma
Social Media Assets
— 3 posts styles
Social Media Covers
— LI, FB, X
Newsletter design
— Figma, PDF
Pitch deck / Presentation design
— Figma, PDF
Figma Ui design system
— Figma, PDF
Stationary designs
— Figma, PDF
Brand Application Mockups
— Figma, PDF
Brand Identity Guidelines
— Figma, PDF
Identity package
Plans & Pricing.
Starter
WHAT IT INCLUDES
Your existing logo
Plus we'll design usage applications
1 hour strategy workshop
Aligning on our north star
Brand color palette
That evokes right emotions
Typography + Pairs
That communicates your personality
Photography Style
Upto 2 categories (& 4 in Signature plan)
Brand in use
Concept to real world usage mockups
Social media profile & covers
For LinkedIn, Instagram, Fb and X
Basic Guideline
Limited one pager identity guideline
Signature
WHAT IT INCLUDES
Everything from Starter plan, plus
Additionally you get
Pitch deck template
Upto 10 slides made in Figma
Figma UI design system
Without testing the usage
Welcome Newsletter design
A design template to use
Stationary design
Business cards, letter-head, envelope
Social media post templates
Upto 4 made in Figma
Complete identity guidelines
Showing comprehensive usage of identity
MOST LOVED
Package.
Your visual identity design done within 4 weeks from "meh" to "hell-yeah"
What you get?
We craft two visual identity proposals. You choose which one fits you better. Then we polish it and deliver the rest of the identity assets.
WHAT YOU GET AS DELIVERABLES
Logo system
— You already have a logo
Full Color Palette
— Color scheme with examples
Typography + Pairs
— Brand Font + Pairings
Photography Styles
— Brand your social presence
Real world mockups
— Multiple examples & visuals
Complete brand guidelines
— How to use your brand
Social Covers & Avatars
— Brand your social presence
Package
Example.
Repurpuz
FINTECH
Visual identity design for a fintech startup.
do we do it.
Perfect partner for early-stage organisations.
How the process works.
01.
Kick-off Discovery
1-2 days
Before we begin, we need to learn about you. We gather information about your aspirations for your brand, target audience, competitors and set clear goals for your identity.
We establish your north star. Feel free to ask all the questions you need.
02.
Research and Plan
2-3 days
Our project kick's off. Our goal is to define and achieve your north star. The single most important thing to get right in your brand personality.
We research and plan the execution to get onto the journey of your identity design.
03.
Design and Iterate
7 days
We're now laser focused on building the visual identity that achieves your north star. You get weekly design deliverables from us.
End of the week, you get a chance to review and gather your feedback for us.
04.
Package Handover
1-2 days
In four to six weeks, you'll be set up with all of the design assets you need. Your Signature package includes detailed usage identity guidelines to start using & implementing quickly.
One less thing to worry about in your business and that's your visual identity design.
05.
Launch & Support
-
It's go time! We're here to answer questions and celebrate with you. If you need help with roll out, our Brand Care service can take it off your plate so you can stress less about the launch and focus on your business.
Hopes & Fears.
We've covered most of the common questions below.
If you have more, book a 30 min call with us
We need a logo too. What does a brand logo design cost?
We'll help you design a logo for your brand and propose two logo design concepts to choose from within our visual identity design engagement at an additional cost of USD 2500.
Mention this requirement while you are reaching out to us.
Why should I invest in brand identity design?
You brand visual identity helps you win the trust of the customers & investors. It's your business's unique face to the world. A strong visual identity sets you apart, helps people remember you, and builds trust. Think of it as your company's visual handshake – making that positive first impression and leaving a lasting mark. Whether it's your logo, colors, or design elements, they all work together to tell your story and connect with your audience.
So, investing in visual identity design isn't just about aesthetics; it's an investment in building a recognizable, relatable, and memorable brand that stands out in the crowd.
Is it possible within 2 & 6 weeks?
Yes. From our years of experience we have refined our process with the best practices to solve wide variety of design problems. Not only that, but we actually focus on bringing value on the table. In other words, we have a strict BS-free process aimed at results.
This, including our design team expertise, is what makes creating your high-quality identity design for your brand.
How many revisions do I get?
There is no fixed number for design revisions. There's only weekly schedule, described in process above. This means that we will do as many revisions as you'd like us to do but within the given timeframe and schedule.
With that said, we respect your expertise and your vision and we expect the same in return. We’ve been doing this for quite some time and reflect our expertise in the design solutions we offer. Make sure that the revisions are actually valuable and needed.
What if I don't like any of the proposed logo designs?
If such a rare case happens, we extend the timeframe by 2 days and we provide you two more logo options to choose from, without any additional cost.
If you would still like to see more logo options after that, we will provide you that with an additional cost of $1000 for the set of 2 options thereafter.
What do I need to prepare in order to start?
First, we begin by asking you to fill out our brand questionnaire form. The main thing we get from your responses is about your own perception of your future brand. This will give us a direction of design thinking and research.
There are some additional questions in the form that are not directly related to the visual identity but their answers will give us the whole picture about the plans for your brand—what problem do you solve and who is your customer (target audience).
Second, we will need a list of identities you like and ones you don't like—and why. A list of your direct competitors will make it easier for both you and us to get on the same page faster. If you have a pitch deck already created, don't hesitate to share it with us.
To understand in detail what your company does, who is your competition, what is your competitive advantage, and what you want to achieve next is the key for us to create an identity that will unlock and achieve your success.
Last but not least, the more information you provide, the better end results we will achieve.
What is my involvement during this 2 or 6 weeks?
The 2 or 6-weeks visual identity design process is designed in a super optimal way to make it possible to deliver high-quality visual identity. A huge part of that process is the collaboration with you - the stakeholder. This means that during the 2 or 6-weeks design sprint you must be available to review our proposals, discuss it with us and your team, and give us feedback within the stated timeframes. We will make this process as easy as possible for you.
What is the payment process?
The payment is 100% upfront. As soon as you make the payment from our pricing section above, you project get scheduled with us to be started one week later.
In the meanwhile, you receive a visual identity questionnaire to fill in. This information works as a foundation for us to plan your project.
Is there a contract in place?
Yes, we do. We have drafted a contract that protects both parties. The contract states all the 17Seven's visual identity package component, such as the timeframe and deliverables list.
We will send you the contract for your review and if all is clear you have to provide your details for the contract. Once all details are filled in the contract we both sign it, and we are ready to start work on your identity.
What should I do after my visual identity is completed?
Start using it to unleash the success of your startup! No, seriously - it depends on your company and goals.
Most likely, there are a few practical steps you can make:
1. You can start using your identity to set the tone of your design language in all your marketing operations.
2. You'd want to update your social media profiles with the new logo, color palette, image style, avatars and cover photos.
3. You can start updating your 10 Slides Pitch Deck Template from the graphic editor tool (Figma) to your choice of presentation software (Microsoft Powerpoint, Apple Keynote, or Google Slides). Note that if you feel comfortable with Figma you can keep your deck in it and export it directly as PDF.
3. We send the business cards in a print-ready format, and all you have to do is to go to your print house of choice and select the paper that suits you best. The print house will take care of the rest.
4. Make sure you maintain a consistent brand presence throughout all channels and places your identity is used.
And if you need ongoing design support, read the "I need a long-term design partner" section below.
We need a website, can you help?
Yes, we can, and you will be happy with the results. However, this is not a part of the Visual Identity Design package, so you have to send us an additional quote request at hello@17seven.co.
Of course, we have nice perks and discounts for our partners who have taken our Branding services.
We need a long term design partner?
Our visual identity design service is an engagement to set the foundation for a future partnership between you and us.
What better way to know your future partner and most importantly the value they bring you in the span of 4 or 6 weeks of visual identity design engagement.
Once you are ready to take your brand to the next level, drop us an email, and together we’ll take your company one more step ahead of your competitors.