Visual identity & website design for an edtech startup. They came to us with their lonely logo, we sent them back with the family.
Startup brand visual identity design
17Seven® helps you win more customers & funding with exceptional visual identity design.
It all starts with a good strategy
At the heart of any successful design project is a well-crafted strategy. Without a clear plan in place, it can be difficult to achieve your goals and create designs that truly resonate with your target audience.
Good design is a key to good business
Good design is more than just a visual aesthetic – it's a critical component of a successful business strategy. It has the power to communicate your brand's values, attract and retain customers, and drive business growth.
Why do I need it?
Brand visual identity design makes you...
Visual Identity & website design for a B2B process automation company. They came to us with their lonely logo, we sent them back with the family.
Visual Identity Design.
Your visual identity design done within 4 weeks from "meh" to "hell-yeah"
What you get?
We craft two visual identity proposals. You choose which one fits you better. Then we polish it and deliver the rest of the identity assets.
WHAT YOU GET AS DELIVERABLES
1. We design two visual directions to choose from
Using your existing logo
— You already have a logo
— 2x Proposal
— 2x Proposal
2. Then we create rest of the visual assets
Social Media Assets
— 3 posts styles
Social Media Covers
— LI, FB, X
Concept Landing Page Design
— Figma, PDF
Brand Application Mockups
— Figma, PDF
— Figma, PDF
Visual identity design for a fintech startup.
do we do it.
How do we do it?
Our smooth & seamless process.
On the first day we gather information about your company and set clear goals and objectives for your identity. We aim for results, not for endless BS meetings.
After we have done our homework and researched your industry and competitors, we start exploring different design directions and present you two distinct options to choose from.
Revise & Finalise
You may request changes to the selected design direction after we reflect your requests, you will have a 1-2 days to approve them or go with the original proposal.
We collect and organize all design files in formats that allow easy implementation of the identity and the identity assets.
Testimonials from our global clients
Let’s hear it from our clients, what they have to say!
They completely understood our vision and what our brand was trying to do. They put their heart and souls into the design they executed along with the personal touch. We have a premium product and they’ve given our visual identity & website a deserving design.
Co-founder SquareOff — A smartest AI chessboard in the world
I liked the innovative methodology they came up with while working on Axis Bank's Digital Brand UI Styleguide project. Their approach to problem-solving & innovation makes 17Seven a great design agency. I would always recommend them for visual identity design project.
Product Design Lead at Axis Bank
I've worked with 17Seven at least a dozen time and they've always come through for me. There design work is excellent and they always goes the extra mile to get things just perfect. I highly recommend Vimal and his team for any visual identity design/web work you need done.
CEO of StretchCoach, USA
The most impressive thing for me is their transparency and ease of collaboration. The end result was amazing and I can’t recommend team 17Seven highly enough in their delivery of high-quality visual branding & website.
Founder of Elwybbr
Team 17Seven - Thanks again for such an amazing work on our Pingometer brand visual identity & UI/UX project. Your dedication & the involvement in the process was commendable & very engaging. We couldn't have done it without you.
Founder of Pingometer, SaaS Tool
17Seven offers high-quality and cutting-edge design services. Our beta users said their designs were much better than the competitors. They only implement the most modern designs and styles. We love working with them.
Founder & CTO of Built.io
Hopes & Fears.
We've covered most of the common questions below.
If you have more, book a 30 min call with us
What if I need a logo as well?
No problem at all. We'll help you design a logo for your brand and propose two logo design concepts to choose from within our visual identity design engagement at an additional cost of USD 1500.
Mention this requirement while you are reaching out to us.
Why should I invest in visual identity design?
You brand visual identity helps you win the trust of the customers & investors. It's your business's unique face to the world. A strong visual identity sets you apart, helps people remember you, and builds trust. Think of it as your company's visual handshake – making that positive first impression and leaving a lasting mark. Whether it's your logo, colors, or design elements, they all work together to tell your story and connect with your audience.
So, investing in visual identity design isn't just about aesthetics; it's an investment in building a recognizable, relatable, and memorable brand that stands out in the crowd.
Is it possible within 4 weeks?
Yes. From our years of experience we have refined our process with the best practices to solve wide variety of design problems. Not only that, but we actually focus on bringing value on the table. In other words, we have a strict BS-free process aimed at results.
This, including our design team expertise, is what makes creating your high-quality identity design for your brand.
How many revisions do I get?
There is no fixed number for design revisions. There's only weekly schedule, described in process above. This means that we will do as many revisions as you'd like us to do but within the given timeframe and schedule.
With that said, we respect your expertise and your vision and we expect the same in return. We’ve been doing this for quite some time and reflect our expertise in the design solutions we offer. Make sure that the revisions are actually valuable and needed.
What if I don't like any of the proposed logo designs?
If such a rare case happens, we extend the timeframe by 2 days and we provide you two more logo options to choose from, without any additional cost.
If you would still like to see more logo options after that, we will provide you that with an additional cost of $1000 for the set of 2 options thereafter.
What do I need to prepare in order to start?
First, we begin by asking you to fill out our brand questionnaire form. The main thing we get from your responses is about your own perception of your future brand. This will give us a direction of design thinking and research.
There are some additional questions in the form that are not directly related to the visual identity but their answers will give us the whole picture about the plans for your brand—what problem do you solve and who is your customer (target audience).
Second, we will need a list of identities you like and ones you don't like—and why. A list of your direct competitors will make it easier for both you and us to get on the same page faster. If you have a pitch deck already created, don't hesitate to share it with us.
To understand in detail what your company does, who is your competition, what is your competitive advantage, and what you want to achieve next is the key for us to create an identity that will unlock and achieve your success.
Last but not least, the more information you provide, the better end results we will achieve.
What is my involvement during this 4 week?
The 4-weeks visual identity design process is designed in a super optimal way to make it possible to deliver high-quality visual identity. A huge part of that process is the collaboration with you - the stakeholder. This means that during the 4-weeks design sprint you must be available to review our proposals, discuss it with us and your team, and give us feedback within the stated timeframes. We will make this process as easy as possible for you.
What is the payment process?
The payment is 100% upfront. As soon as you make the payment from our pricing section above, you project get scheduled with us to be started one week later.
In the meanwhile, you receive a visual identity questionnaire to fill in. This information works as a foundation for us to plan your project.
Is there a contract in place?
Yes, we do. We have drafted a contract that protects both parties. The contract states all the 17Seven's visual identity package component, such as the timeframe and deliverables list.
We will send you the contract for your review and if all is clear you have to provide your details for the contract. Once all details are filled in the contract we both sign it, and we are ready to start work on your identity.
What should I do after my visual identity is completed?
Start using it to unleash the success of your startup! No, seriously - it depends on your company and goals.
Most likely, there are a few practical steps you can make:
1. You can start using your identity to set the tone of your design language in all your marketing operations.
2. You'd want to update your social media profiles with the new logo, color palette, image style, avatars and cover photos.
3. You can start updating your 10 Slides Pitch Deck Template from the graphic editor tool (Figma) to your choice of presentation software (Microsoft Powerpoint, Apple Keynote, or Google Slides). Note that if you feel comfortable with Figma you can keep your deck in it and export it directly as PDF.
3. We send the business cards in a print-ready format, and all you have to do is to go to your print house of choice and select the paper that suits you best. The print house will take care of the rest.
4. Make sure you maintain a consistent brand presence throughout all channels and places your identity is used.
And if you need ongoing design support, read the "I need a long-term design partner" section below.
We need a website, can you help?
Yes, we can, and you will be happy with the results. However, this is not a part of the Visual Identity Design package, so you have to send us an additional quote request at email@example.com.
Of course, we have nice perks and discounts for our partners who have taken our Branding services.
We need a long term design partner?
Our visual identity design service is an engagement to set the foundation for a future partnership between you and us.
What better way to know your future partner and most importantly the value they bring you in the span of 4 weeks of visual identity design engagement.
Once you are ready to take your brand to the next level, drop us an email, and together we’ll take your company one more step ahead of your competitors.