A process intelligence platform

United Kingdom
Artificial Intelligence
What we did

Design Strategy

Brand Visual Identity Design

UX & Website Design

Webflow Development

Collaterals Design

The Client

Futuroot is a cloud based business process intelligent platform that turns your business process data into actionable insight. It helps in accelerating your business transformation significantly.

Process Intelligence Platform

The Objective

The primary objective of the website was to Improve lead conversions and Reduce bounce rate. They also had specific objective like - Improve session duration per visit to 6-7 minutes for New users and Improve session duration per visit to 12-15 minutes for Existing users.

dont memorise edtech website design by 17seven
The Solution

The visual design represents a clean and minimalist approach which focuses on the content and improves the viaulas element of the page and brand.

The colour palette and the subtle UI elements represent the simplicity and friendly elements of the landing page which makes it more engaging and aesthetically appealing to its students.

Brand Visual Identity

After extensive design research, we identified a color space and developed visual language specifically designed to help Futuroot stand out from the rest of the market, aid visual recall and develop brand awareness.

No items found.
Visual design direction

We applied our comprehensive UX audit and research process as a crucial part of our work for Futuroot. The brand lacked the opportunity to prioritize their website's user experience, despite their focus on their product, until now.

No items found.
Website visual design

The new visual identity and website design is attached by a system of easy-to-use guidelines that we developed for Futuroot marketing team, empowering them to confidently use the brand in their communication to its full effect, without the daily support of an agency.

No items found.
From the client

Services &


We create everlasting designs that are highly effective at boosting revenue, increasing brand equity, and improving ROI. Our 30k feet approach uplifts your entire business, not just the marketing department.

Visual Branding
  • Findings & Opportunities
  • Design Strategy
  • Idenity Development
  • Digital & Print Collaterals
  • Brand Guidelines
Structural Discovery
  • Competitive Benchmarking
  • Research & Data Analysis
  • Stakeholder & User Interviews
  • User Flows & Customer Journey
  • Information Architecture
  • Wireframes & Testing
Digital Experiences
  • Website Design
  • Digital Products
  • Mobile Apps
  • Design Systems
  • Interactions & Animations
  • Illustrations & Iconography
Webflow Engineering
  • Website development
  • Webflow CMS Implementation
  • Quality Assurance
  • Deployment & Training
  • Maintainance

What's next?



Visual identity and website design for an electric mobility solution company



Visual identity and website design for a wine investment platform

Hit Me