Elan Accessories

A lifestyle leather accessories brand for millennials

Elan Accessories
Mumbai, India
What we did


Brand Visual Identity

Website Design

Webflow eCommerce

The Client

Elan is an Indian hand-crafted lifestyle accessories brand that embraces your truly discerning being. Their leather range includes Wallets, Card Holders, Key Pouches, Passport Wallets, Planners, Journals, Document Folders, Portfolios, Belts and Gadget Cases.

Lifestyle eCommerce Platform

The Objective

One of the major objective of redesigning the Elan website was to increase brand perception as a premium and high quality brand and sales through their online presence.

Other than the objective was to educate and guide customers to make the best purchase suitable for him/her, build more trust and reliability on the brand, show our USP & Value proposition and make it easy to purchase for the users.

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The Solution

When Elan came to us, they wanted to promote their products with the help of a strong online presence. We took the challenge and revamped the UX strategy and brand personality of the site. This helped them build a strong online presence and accelerated their sales over time.

Brand Visual Identity

Elan is a brand made for personal lifestyle needs. Their e-commerce site had a range of products in vivid categories such as Office, Travel, etc.

The goal from a design perspective was to build a responsive E-commerce website that's SEO friendly, quick and easy to use and seamless to navigate and also to create a premium brand presence and strong recall value among their customers.

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UX Audit and Research

Considering the time constraints we decided to take a Sprint approach to build upon the UX Strategy for this project. The navigation of the website has to be simple and clearly intuitive, at the same time it has to follow Hick’s law of UX. After analysing the current e-commerce website and understanding our user’s behaviour patterns we implemented the ACID methodology to define the best user journey for our audience.

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Website visual design

The new visual identity and website design is attached by a system of easy-to-use guidelines that we developed for Elan's marketing team, empowering them to confidently use the brand in their communication to its full effect, without the daily support of an agency.

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From the client

Services &


We create everlasting designs that are highly effective at boosting revenue, increasing brand equity, and improving ROI. Our 30k feet approach uplifts your entire business, not just the marketing department.

Visual Branding
  • Findings & Opportunities
  • Design Strategy
  • Idenity Development
  • Digital & Print Collaterals
  • Brand Guidelines
Structural Discovery
  • Competitive Benchmarking
  • Research & Data Analysis
  • Stakeholder & User Interviews
  • User Flows & Customer Journey
  • Information Architecture
  • Wireframes & Testing
Digital Experiences
  • Website Design
  • Digital Products
  • Mobile Apps
  • Design Systems
  • Interactions & Animations
  • Illustrations & Iconography
Webflow Engineering
  • Website development
  • Webflow CMS Implementation
  • Quality Assurance
  • Deployment & Training
  • Maintainance

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