Dont Memorise

An edTech concept based learning platform for students

Don't Memorise
Mumbai, India
What we did


Brand Visual Identity

Website Design

The Client

Don’t Memorise is a trusted online education company for students, teachers and parents serving around the world. It was founded in 2014 and in a short time became one of the go to platform for learning with a bite size video content.

Online Education Platform

The Objective

The primary objective of the website was to Improve lead conversions and Reduce bounce rate. They also had specific objective like - Improve session duration per visit to 6-7 minutes for New users and Improve session duration per visit to 12-15 minutes for Existing users.

dont memorise edtech website design by 17seven
The Solution

The visual design represents a clean and minimalist approach which focuses on the content and improves the viaulas element of the page and brand.

The colour palette and the subtle UI elements represent the simplicity and friendly elements of the landing page which makes it more engaging and aesthetically appealing to its students.

Brand Visual Identity

After extensive design research, we identified a color space and developed visual language specifically designed to help Don't Memorise stand out from the rest of the market, aid visual recall and develop brand awareness.

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UX Audit and Research

We applied our comprehensive UX audit and research process as a crucial part of our work for Don't Memorise. The brand lacked the opportunity to prioritize their website's user experience, despite their focus on their product, until now.

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Website visual design

The new visual identity and website design is attached by a system of easy-to-use guidelines that we developed for Don't Memorise's marketing team, empowering them to confidently use the brand in their communication to its full effect, without the daily support of an agency.

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From the client

Services &


We create everlasting designs that are highly effective at boosting revenue, increasing brand equity, and improving ROI. Our 30k feet approach uplifts your entire business, not just the marketing department.

Surface Branding
  • Findings & Opportunities
  • Design Strategy
  • Idenity Development
  • Digital & Print Collaterals
  • Brand Guidelines
Structural Discovery
  • Competitive Benchmarking
  • Research & Data Analysis
  • Stakeholder & User Interviews
  • User Flows & Customer Journey
  • Information Architecture
  • Wireframes & Testing
Digital Experiences
  • Website Design
  • Digital Products
  • Mobile Apps
  • Design Systems
  • Interactions & Animations
  • Illustrations & Iconography
Webflow Engineering
  • Website development
  • Webflow CMS Implementation
  • Quality Assurance
  • Deployment & Training
  • Maintainance

What's next?

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